Our strategy
“Investment in data and AI driving profitable growth, and new store opening acceleration”
Plan accelerated growth by focusing on:
Expansion of supply chain channels
- Sell Your Car growth
- Focus on most profitable sources
- Greater number of bulk buys, increasing efficiency
New store openings
- Target 10% share in new markets
- Number of new site opportunities confirmed
Data and AI to inform buying and pricing
- Data integral to vehicle buying and pricing, enhancing metal margins
- Successful launch of agentic AI across email and chat
Broaden brand reach
- Website optimisation complete
- YouTube subscriber growth
- Improved search rankings
Further technology development to enhance customer journey
- New Finance ERP system successfully implemented
- New stock and customer systems being implemented
- New workshop and booking management systems being implemented
Step change preparation efficiency
- MOT bays in majority of estate
- Bringing warranty repairs in house
- Investment in technical training